Saturday, January 25, 2020

Effect of Love Stories on Real Life

Effect of Love Stories on Real Life Okikioluwa Akinbiyi Akindele How do love stories (in the media) affect our understanding of romance in real life? Romance is something that exists all around us. It can be said that many of us grew up with hearing epic love stories such as Cinderella, Snow White and the likes. Romantic movies have played a significant role in the entertainment industry. According to a recent survey carried out by the U.S. Bureau of Labour Statistics, romance is the third highest grossing genre coming behind adventure and action which are 1st and 2nd respectively (USBLS, 2013). However these romantic movies and love stories have played a part in the distortion of the understanding and expectation of love in real life. According to Jake and Melissa Kircher, â€Å"because of media and technology, the ways in which people fall in love, connect within relationship and experience sexuality are different than any other generation before this one.† (Kircher, 2011). They go ahead to point out that the root of any romance is love. This over-emphasis on love in this generation is encouraged by the media that tells s tories, sings songs and writes books about how true love conquers all, is ultimately fulfilling, brings a never-ending wealth of happiness and is rarely marred by significant conflict. As beautiful a picture that is, it does not happen that way in real life. However, the tantalising and intriguing images which are seen by these people give them a certain picture on how romance should be. These people get disappointed when they realise that sometimes romance gets boring. The appeal of fantastic love stories is undeniable. (Galloway, 2011). According to Bachen and Illouz, the contemporary portrayals of romantic love are a â€Å"visual affair†, reiterating the fact that where the written word may fall short, images impressed upon us can elicit strong emotional arousal. They go ahead to explain that mediated images and representations-such as those used on television, in films and adverts- â€Å"evoke strong mechanisms of identification, are intensely realistic and are the privileged discourse of sexual and romantic desire â€Å"giving them an air of credibility.† (Bachen Illouz, 1996). Galican points out that the source of much appeal is the absolution of any real personal responsibility in a romantic relationship. (Galician, 2009). If a relationship fails miserably, then obviously â€Å"this one† was not â€Å"the one† and individuals must continue to wait patiently for their damsel in distress or knight in shining armour as is in the case of stories like Rapunzel, Snow White and so on. As people get attached to these images of romance from the media, they begin to yearn for a romance that is filled with happiness and personal fulfilment. When it does not happen this way, these people believe that love is gone and this has led to the end of beautiful relationships that would have created ultimate happiness for both parties (Kircher, 2011). I will investigate, using relevant literature, and find out to what extent epic love stories affect our understanding of love in real life. I will then outline my proposed methodology which will be used and I will give the potential implications. Literature Review Movies as mass communication Many epic love stories are produced to the public in the form of movies. When one thinks of movies, the cinema immediately springs to mind. Over the years the cinema has been a neutral destination where couples go on dates, single people look for romance, friends go to relax, or to just have good family fun. According to Matzkin (1999) cited in Galloway (2011) movie audiences have become more â€Å"fragmented† and â€Å"homogenous† since the cinema’s inception and are â€Å"largely composed of young movie goers between the ages of 12 and 29† (Galloway, 2011). In the USA and Canada alone, multitudes numbering approximately 1,343,000,000, visit the cinemas each year. (Motion Picture Association of America, 2013). However more and more people are beginning to reduce their movie going because they would rather rent movies ands stay at home for free rather than pay at the cinema. Also staying at home saves time and energy as mobility is reduced. The advancement of technology has made the movie watching experience a lot better and more engaging. With the creation of 3D TV screens and surround sound system, movie viewers are able to have and enjoy the cinema experience in the comfort of their homes. Accordig to Anne Jackel ‘†¦powerful players in the film industry argued that a larger number of screens would provide greater diversity and more choice. (Albertazzi Cobley, 2010). She goes on to point that digital distribution offers a wider choice and has the capability to promote cultural diversity. The use of the internet is another way people are able to access these movies. With the ability to stream videos online, infrequent theater goers are able to watch newly released movies in the comfort of their own homes. With the furtherance of digital technology, viewers are susceptible to watch these movies and allow themselves be fed with different love myths. Love Myths â€Å"A basic function of the media is the creation of representation or simulations- reproduced versions of reality† (Foss, Foss, Trapp, 2002). There are certain themes or rather myths that are usually present in romantic stories which has an effect on the audience. Cassady Green (2013) points out that the audience often leaves the movie theatre yearning for a love similar to the one on the silver screen. She goes ahead to explain the problems involved as women and adolescents begin to expect similar qualities in their own love life, many of which are improbable or even unobtainable in reality. One prevalent myth in love stories is the notion of the soul mate. Two parties being â€Å"destined† or â€Å"made† for one another. These stories or movies leads to both soulmates finding each other. In the movie â€Å"Down To Earth (Weitz Weitz, 2001), Lance played by Chris Rockrides is riding on his bike when he spots Sontee(Regina King). They both share a moment of attraction. Unfortunately he is hit and killed by a truck, prematurely. To fix the mistake he is offered the body of an old grouchy unloving billionaire. When he sees Sontee at the billionaire’s house, he believes that Sontee is his soulmate and hence agres to take the body of Charles Wellington III, just to be with her. In the short while before he is killed, Lance and Sontee fall in love while Lance is still in the body of the old man. Even after he is killed and he comes back as another person, Joe Guy, who is not supposed to remember anybody from Lance’s past, he is still able to make some sort of connection with Sontee and the movie ends with both of them going out for coffee. This reiterates the myth of soulmates: no matter what happens both parties are destined to end up together. Cassady Green (2013) observes that â€Å"soulmates is a notion that can be particularly detrimental to real life relationships. This is because viewers are led to believe that they can have a one of a kind relationship which is special and unlike no one else’s. The likelihood of this happening is very slim and this goes a long way in explaining the impact these stories have on the viewer. Also there are instances where one person has incredibly strong feelings for someone, a â€Å"love epiphany† so to say. These movies give viewers the impression that it is not strange for someone to suddenly getstrong feelings of love for nother person. This has the power to lead to the dissatisfaction of one’s ownlove life due to the high expectations that viewers have for th eir relationships which are demonstrated in popular films. Another love myth is the notion of ‘love at first sight’. According to Gallician (2004) cited by Galloway (2011), â€Å"In the â€Å"reel† world, there is, in fact, â€Å"such a thing as love at first sight†. A fleeting gaze exchanged in a minute’s time registers as a moment of revelation, foreshadowing the fulfillment of an otherworldly bond between two strangers whose fates are inextricably intertwined. Often visual portrayals of these two myths emphasize the loneliness and lack that plagues one’s life prior to finding his or her â€Å"one and only.† (Galloway, 2011). This myth already conditions the mind of the viewer to believe that if in real life, a scenario where they come in contact with other people for the first- if that moment does not contain characteristics of a â€Å"love at first sight† moment, then the relationship is not meant to be. Another myth that we are shown in romantic stories is the idea that ‘all you need is love’. (Galician, 2009) This is when people begin to behave out of reason just because of love. According to Galloway (2011), â€Å"characters in television shows and movies give up or alter their own systems of belief in exchange for affection†. Characters in these stories believe that ‘problems will work themselves out in the name of love’ (Galloway, 2011). An example is The Little Mermaid (Clements Musker, 1989) where the protagonist,Ariel chooses to trade her voice for human parts just because she fell in love with Prince Eric. At the end of the movie, she gets her voice and still stays a human. This gives viewers the idea that because of love, you are able to have your cake and eat it. In the story of Snow White, where she had eaten the fruit and had gone into a deep sleep. It was an act of love, a kiss from a prince that broke the spell and woke her up and the â€Å"lived happily ever after†. The 2013 film â€Å"Frozen† is another example of how love is the ultimate. After plunging the kingdom into a never ending winter, Elsa finally realises that love is the way to end the problem. (Buck Lee, 2013). Another myth that is portrayed in the romantic stories is the idea that â€Å"the love of a good woman can change a man from a â€Å"beast† in to a â€Å"prince† (Galician, 2009). An example is the movie Beauty and The Beast (Trousdale Wise, 1991). Through the ‘power of love’ and the â€Å"goodness of her heart† Belle was able to change the scary, abusive,monstrous Beast into a handsome loving prince. According to Mary-Lou Galician, (2009), â€Å"Belle’s attempts to reform her captor would be most unwise in real life. We cannot change others- especially not abusive â€Å"heroes† who have a good heart inside if only the woman can be â€Å"good enough† to bring it out. This fallacy underlies much domestic violence.† Social Cognitive Theory This is a theory that suggests that individuals commit to memory behaviours they have observed to be later used as models on which to base their own behaviour. (Green, 2013). These behaviours are more likely to be modeled when they have been modeled by accompllished people whom the world agrees with and if the outcome of the behaviour appeals to the audience. When we talk about romantic stories in this case, the theory suggests that the audience may actively observe the behaviour within relationships depicted by the media in order to gain understanding in how they themselves could behave in their own relationships. (Green, 2013). This theory works for fashion trends also. If a celebrity decides to make a fashion choice, chances are that trend will take off and everyone will begin to dress as such. An example is David Beckham. Over theyears, he has managed to set trends for young men, especially in the UK when it comes to hairstyles. According to SS, (SS, 2009)â€Å"Beckhams differen t hairdos are talked about just as much as his soccer skills, and a new season often means a great new style.† Proposed Methodology I plan to organise a focus group comprising of people from different courses at my university. In this focus group, the main theme will be my topic: How love stories affect our understanding of love and romance in real life. We would also be discussing other questions like â€Å"what do you think is the reason why people believe the notions embedded within these stories and also what they feel about the importance of language within stories. I plan to do this because I would like to find oout According to Galloway(2011) content analyses of romantic media are useful. I would implement this methodology because one may find that the nature of modern movies has evolved to represent realistic relationships or regressed, depicting only mythic love storie (Galloway, 2011). Also I am planning to conduct an interview with members of a book club and get their views on romance from romantic books they have all read. In addition to organising the focus group, I plan to make use of questionnaires to carry out a survey. My aim of the questionnaires is to find out which gender is easily persuaded or more prone to believe the romantic myths given to us by media producers. I intend to utilise the questionnaire used by Lauren Galloway (2011) in her article. ‘Does Movie viewing cultivate unrealistic expectations about love and marriage’ as a guideline in building my own survey questionnaires. I would use the results and findings I have gathered to develop a series of recommendations concerning love stories and their ability to deceive us into believing something that we are not supposed to. So these are the three methodologies I intend to use to tacke this research: focus group and interviews, content analysis and discourse analysis. The Association of Qualitative Research (AQR, 2013) defines the Focus group/interviews as a â€Å"term often applied to a group discussion carried out for market research purposes. Participants unknown to each other are brought together, in a particular neutral location, for the specific purpose of discussing an issue, or responding to ideas or materials of interest to the client of the research.† In this case, focus groups are important because they are useful in finding out an audience’s opinion on the representation of romance in movies. Content analysis is another interesting way because it shows how often something is represented. Satu Elo and Helvi Kyngas (2007) define content analysis as a method of analysing documents. Content analysis allows the researcher to test theoretical issues to enhance understanding of the dat a. (Elo Kyngas, 2007) In this case, it is important to know how often romance is represented in the movies and stories. Finally, discourse analysis/semiotics can be defined as explicit, systematic account of structures, strategies or processes of text or talk in terms of theoretical notions developed in any branch of the field. (Dijk, 2013) exists to find out what the representation means. Videography Buck, C., Lee, J. (Directors). (2013). Frozen [Motion Picture]. Clements, R., Musker, J. (Directors). (1989). The Little mermaid [Motion Picture]. Trousdale, G., Wise, K. (Directors). (1991). Beauty and The Beast [Motion Picture]. Weitz, C., Weitz, P. (Directors). (2001). Down To Earth [Motion Picture] Bibliography Albertazzi, D., Cobley, P. (2010). The Media: An Introduction. Essex: Pearson Education Limited. America, M. P. (2013). Theatrical Market Statistics. USA. AQR. (2013). Focus group. Retrieved April 2014, from Association of qualitative research: http://www.aqr.org.uk/glossary/?term=focusgroup Bachen, C. M., Illouz, E. (1996). Imagining romance: Young peoples cultural models of romance and love. Critical Studies in Mass Communication, pp. 279-308. Dijk, T. A. (2013, November 1). What do we mean by Discourse Analysis. Retrieved April 2014, from Discourse in Society: http://www.discourses.org/journals/das/whatisdiscourseanalysis/index.html Elo, S., Kyngas, H. (2007). The qualitative content analysis process. Journal of Advance Nursing, 107-115. Foss, S. K., Foss, K. A., Trapp, R. (2002). Contemporary: perspective on rhetoric. Waveland Press Inc. Galician, M.-L. (2009). Sex, Love and Romance in the Mass Meida: Analysis and Criticism of Unrealistic Portrayals and Their influence. New York: Routledge. Galloway, L. F. (2011, August). Does Movie Viewing Cultivate Unrealistic Expectation About Love and Marriage. Nevada, U.S.A. Green, C. (2013). The Effects of Romantic Comedies on Women and Female Adolescents. The National Conference On Undergraduate Research (pp. 400-403). Georgetown: Georgetown College. Kircher, J. K. (2011, April 12). Does Media Distort Love. Retrieved April 2014, from Relevant: http://www.relevantmagazine.com/life/relationship/features/25275-distorting-love SS. (2009, June 24). David Beckham: Hairstyles of a Celebrity Trendsetter. Retrieved April 2014, from Thehairstyler.com: http://www.thehairstyler.com/features/articles/celebrity/david-beckham-celebrity-trendsetters USBLS. (2013, January 1). Motion Picture Industry Statistics. Retrieved April 2014, from Statistic Brain: http://www.statisticbrain.com/motion-picture-industry-statistics/

Friday, January 17, 2020

Electronic media Essay

Man has a nature of curiosity. He always engages with doing something unique. In the past century they explored in many field. It was a time when a man could hardly think about the unbelievable development that is within reach now. Media is a mean of transmitting the message, thought, opinion and view point. In the beginning, man used horse and other animal to send the message to the receiver. It took time to deliver the message and the probability of spoiling the message was on the top. Now man has entered the age of science and technology. They have explored . They have got a tremendous achievement in many field as well as Electronic Media. We are living in the era of electronic media. None can avoid and escape from it. It is prevailing profound effects on advertisement, education, information, politics and other social activities. Electronic media has revolutionized the information system. Now everyone can be aware himself with current information and updates. So many TV channels in the country and internet websites justify the importance and advantages of electronic media where everyone has a freedom to exchange his view point freely. The electronic media has both effects, positive and negative. If it is playing a negative role, on the other hand it is educating, informing and entertaining the societies too. Today people are getting aware of their rights through the media. Many social programs on TV are presented to set the minds of the masses. Today’s youths try to find the answers to their questions and demand the authorities to account for because media has disclosed all that the new generation has to be aware of. As Pakistani media is pointing out crimes, ministers holding fake degrees, terrorism and inflation etc, it is appreciable because the responsible people can be brought to book in this way. Thus, the media, whatever– be print or the electronic media– its importance at least in the modern world cannot be denigrated. While we are sitting in our drawing rooms at home, we can get all the information of all happenings around the world. We get a sea of knowledge and all the information, relaxing at home. So much so good, but, what we notice today, with the freedom of the press taking new proportions, the media is becoming slightly out of control and also partial. The latest trend in the media is that it has become tainted with signs of extreme partiality. I personally feel that, the media is at times overstepping its limits and to some extent misusing its freedom. The job of the media is just to give information of what happens and not to add its own partial views to the information. The job of the media should remain restricted only to reporting facts as to when and how they occur, and leave the readers to form their own opinions. However, this is no truer of the modern trends of the media. They get news and paint them as per their own personal leanings and beliefs. This I’d say is not correct reporting as, it is likely to colour the views of the readers/ viewers. The task of the media is just to report and not colour the views of the people. It would be good if the media restricts itself only to passing On correct and exact information only, without any comments for or against any political party it would be doing its job correctly and sincerely.

Thursday, January 9, 2020

Is Beowulf A Hero Essay - 951 Words

â€Å"People who claim they’re evil are usually no worse than the rest of us. Its people who claim they’re good, or any way better than the rest of us, that you have to be wary of.† This quote from Wicked can be applied to Beowulf in the sense that a hero is not truly a hero if he brags about his accomplishments. The ‘hero† in the story is named Beowulf and he takes upon himself the duty to rid Denmark of the evil sources threatening it. His bravery is outstanding as he marches into a battle knowing he may die but, leaving the outcome up to fate. He never shies away from the monster he has committed to destroying and because of his persistence, he wins the battles; therefore, the bad in Denmark is exterminated because of Beowulf and his†¦show more content†¦The people spoke of his bravery and swore, â€Å"That nowhere on earth or under the spreading sky Or between the seas, neither south nor north, was there a warrior worthier to rule ov er men.† (Beowulf 417- 420). If he truly is a hero, he should demand no recognition nor display his bravery in the form of Grendel’s arm for all to see and respect, but should be satisfied by the knowledge that he removed an evil source from Denmark and ensured safety for the Danes. Beowulf had major successes prior to the battle with the Dragon. This battle entails a fire breathing dragon, protecting precious jewels for hundreds of years before a runaway slave disturbs the harmony by stealing precious jewels to give to his master in exchange for freedom. This angered the Dragon and it fled to seek revenge. The Dragon uses his destructive fire breath to melt all the houses, including Beowulf’s. However, before day break, the dragon had retreated back into it’s cellar. They still sought revenge; however Beowulf refuses to take his men along with him due to the high risk. Before he bid them farewell, he delivers his last boast, â€Å"I’ve never known fear; as a youth I fought in endless battles. I am old now, but I will fight again, seek fame still, If the Dragon hiding in his tower dares to face me.† (Beowulf 735-738). Beowulf describes his own bravery but also proved that he is not heroic in this quote. He is not afraid but o nly looking for fame,Show MoreRelatedBeowulf Is a Hero Essay877 Words   |  4 PagesBeowulf Essay Every epic hero possesses certain heroic characteristics. The epic poem Beowulf describes the most heroic man of the Anglo-Saxon times. Beowulf is the hero. He shows that he is a great man by always putting other things before his own needs. He is important and needed by his people and is known by many as a strong, courageous and a helpful person. He shows all of the qualities and traits that a true hero possesses. Beowulf, like other epic heroes, possesses the following heroic qualities:Read More Beowulf: A Hero Essay782 Words   |  4 PagesBeowulf: A Hero Beowulf is a hero during the Middle Ages because of his generosity, strength, power, and courage. A hero is one who places himself or herself at great risk while performing acts of courage. Beowulf is a hero that put his life on the line for an entire kingdom. He has heroic and superhuman qualities. He must prove his worthiness of a superior warrior. He is recognized for his strengths and power of protecting his people. Beowulf is faced with three forces to fight, Grendel (a monster)Read More Beowulf as a Hero Essay754 Words   |  4 PagesThe poem, Beowulf, by Seamus Heaney, depicts Beowulf as a perfect hero. Beowulf is the mythical son of Edgetho and later becomes the king of the Geats. In the poem, Beowulfs shows heroism in two different phases of his life, youth and old age. Throughout the poem, Beowulf faces three difficult conflicts with Grendel, Grendels mother, and the dragon. Throughout the novel Beowulf is a noted and respected warrior from Geatland. During Beowulfs youth, he is considered to be a great warrior, portrayedRead More Epic of Beowulf Essay - Beowulf as Epic Hero844 Words   |  4 PagesBeowulf as Epic Hero Epic heroes usually exemplify the character traits most admired in their societies, and Beowulf is no exception.   Beowulf is set in the Anglo-Saxon society, a time when war was rampant among the many peoples trying to take over the different kingdoms of England.   In this dangerous, violent time people lived in constant peril and jeopardy.   These conditions only allowed people of great bravery to survive and men of outstanding courage were admired the populous.   TheseRead MoreBeowulf - The Immortal Hero Essay1490 Words   |  6 Pages The epic poem of Beowulf is a story filled with majesty and mourning. Heroes and villains, struggles and victory. Men die, all the time. Along with all of this there is an underlying theme ever present throughout the script. It is the basis for actions, the reason for such passion behind a mans own bloody sword, the lust in his hungry eyes for revenge and conquers. In this time where the afterlife is uncertain, and familiarity is only known to a name, true heroism is the only assurance of identityRead More Beowulf - An Epic Hero Essay710 Words   |  3 PagesBeowulf An Epic Hero Beowulf: An Epic Hero Being a hero can be defined many different ways. Several qualities like courage, respect, and strength can define heroism. A hero is noted for his or her actions for being brave, powerful, and acting with honor. In the epic poem, Beowulf, the main character Beowulf shows all of these characteristics by defending the Danish king, Hrothgar, and his people. He is a true hero by honoring his country and exerting his power and strength to protect othersRead MoreEssay on Beowulf: The Ultimate Hero1705 Words   |  7 Pages A hero is one who places himself or herself at risk for another by performing great deeds of courage. In the epic poem Beowulf, the character of Beowulf is clearly a hero. Not only is Beowulf a hero because of his physical strength, but he also gives the glory to God. Beowulf is the ultimate hero who put his life on the line for an entire kingdom. Read More Beowulf As An Epic Hero Essay971 Words   |  4 Pages Every epic hero possesses certain heroic characteristics. Beowulf, like other epic heroes, possesses the following heroic qualities: epic heroes are superhuman types of beings. They have a noble birth and show great bravery. They display great intelligence and resourcefulness. They have a reverence for G-d and for the values of their society. 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It is the interpretation of some readers that he declines markedly through the poem. This essay will explore that point of view. In Beowulf, the main character, a Geat warrior named Beowulf, possesses extraordinary qualities: â€Å"He was the strongest of men alive in that day, mighty and noble.†Ã‚   Upon spotting Beowulf approaching

Wednesday, January 1, 2020

The Beach By Alex Garland - 875 Words

When people are asked which one is more preferred either the movie or the book As a matter of fact, the general answers are equal. Some enjoy movies better than books and some enjoy books better than movies. For example, the movie/book called The beach the storyline is the same, but there are a lot of things in the book that isn t in the movie and vice versa. A lot of famous movies are novels first with the same story but differently told. Whether the movie or the book is preferred they both end up still having the same story line but expressed differently. A movie at all times is a lot more visual so it s always a lot easier to understand. As for books, there is a lot more detail and information given to understand the story line a lot better. When reading a book it is always good to have a great imagination to allow yourself to imagine the characters and story line of the book. The beach by Alex Garland was published in 1996. As for the movie, it was filmed in the 2000s. Both took place in Thailand. I researched and looked up the differences between the film and the book and surprisingly there were quite a lot of similarities and a lot of differences. One of the big differences is the utopia and dystopia of the story. Before I go with reference to relating the movie and film with these different societies. Let me first explain what utopia and dystopia is. First off, utopia is a society that is considered perfect, a perfect world, no problems what so ever. The idea ofShow MoreRelatedThe Beach Literary Analysis Paper776 Words   |  4 PagesThe Beach by Alex Garland Analysis Paper There are some travelers who see a â€Å"paradise† as their final destination; however, it may end up to be exactly opposite of what a paradise should be. This can be seen in Alex Garland’s The Beach. The novel is about several backpackers, Richard, Francoise, and Etienne, who come together and travel to an island community, their paradise, within Thailand. Ultimately, the story portrays the idea of a utopia-like society taking a turn for the worst and becomingRead MoreRichard : The Illusion Of Paradise And Fearlessness975 Words   |  4 PagesThroughout The Beach, Richard is stuck in the illusion of paradise and fearlessness. Richard is lost in a fabricated world of his own doing that is being perceived as reality. Illusion has bewildered Richard, causing him to believe that he can run away from reality forever. Richard is convinced that the illusions he is captured by take higher status than reality itself. Alex Garland puts readers into the mind of Richard to re veal how he circumvents reality with illusion. Richard’s thoughts outsideRead MoreComparing the Similarity in Themes in Alex Garlands The Beach and William Goldings Lord of the Flies1412 Words   |  6 PagesComparing the Similarity in Themes in Alex Garlands The Beach and William Goldings Lord of the Flies There are a number of themes which are common to The Beach by Alex Garland and Lord of the Flies by William Golding. Four of these themes will be reviewed in this essay by comparing the characters and the events which occur. The themes are, first, isolation, which is developed in both books relatively near the beginning of each. Secondly, the fact that things are not asRead MoreIroquois Confederacy9092 Words   |  37 PagesBeauchamp wrote, Of course, this deprived the feast of all religious force, and made it a mere show; nor did it quite satisfy those who saw it (Notes on Onondaga Dances, An Iroquois Source Book, Volume 2, edited by Elisabeth Tooker. [New York: Garland Publishing, 1985] p. 183). As was the case with other Native Americans, much of the friction between the Iroquois and non-Indians has involved different attitudes toward land. During the 1950s and 1960s the long-standing disparity was brought intoRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesand enduring push. A Super Bottler, Baesa, and Charles Beach Buenos Aires Embotelladora SA, or Baesa, was to be the key to Pepsi’s rejuvenated entry into Brazil. Baesa would be Pepsi’s â€Å"superbottler,† one that would buy small bottlers across Latin America, expand their marketing and distribution, and be the fulcrum in the drive against Coca-Cola. Charles Beach, the CEO of Baesa, was the person around whom Pepsi planned its strategy. Beach, 61, was a passionate, driven man, a veteran of the cola